The Garment district in NYC has a very rich history and a consideration from the client was to incorporate that into the design. The logo itself is meant to look as if it is stitched while keeping it contemporary and hip. I also designed a monogram with the letters S&B to be used when the full logo is not necessary. Below are two proposed menu designs. To play off the garment theme, the patterns are meant to be printed on fabric and they are complemented with a monogrammed leather strap.

I wanted to create a visual element that would relate to the resort’s location and put the audience in a New York state of mind. Inspired by the boldness of the lit signs in Times Square, I created multiple slides and animated them with the vision of being used at the entrance of the bistro on a giant screen.