The product development team at Marriott Vacations Worldwide launched a pilot program for owners entitled “Resort Credit.” The intent was to provide owners additional usage options for “unused” points. Once on-site, they would be sent to the Marketing Desk to activate the credit for their stay. That year 61,000 Owners had an average of 1,000 Vacation Club Points that went unused by the end of the year. To solve for the problem, the product development team asked us to come up with a piece that stood out from the standard Marriott Vacation Club branded materials to bring more awareness to the program. As it became available at more resorts and more options were added, it became an increasingly popular option and proved successful.