Creative and Art Direction
Bethany Root, Copy
The Marketplace is a store located inside some of the Marriott Vacation Club Resorts. The main request was for us to come up with a catchy poster campaign that could be used around the properties to advertise some of their grab n’ go offerings. This campaign was the winner of a Silver ADDY award.
When coming up with the design idea for these posters I wanted them to feel as if they belong inside a Market. The solution was to illustrate all graphic elements with chalk in combination with catchy, clever and lighthearted headlines. Additionally, I created price/description card templates that the staff could easily populate with information and print themselves on site.