Creative and Art Direction
Brand Development and Strategy
Goods of Horror is an independent brand, a work in progress and passion project of mine. In 2020, I decided to launch it starting with a variety of premium stickers and button pins. Each drawing has a name, personal story and represents different phases in my life. They are intentionally imperfect, typically paired with colorful backgrounds and refined branding elements.
To start, I decided to create a fluid, always growing but hue consistent color palette. I also designed the logo to be fluid in order to match every drawing and piece it goes on. In addition, I created an icon which incorporates a half moon and a star. Two graphic elements that have been consistently a part of my life previous to starting the brand. I also used it to develop a pattern for packaging and merchandising purposes. This icon was one of the 2,500 selections among over 35,000 entries to be included in the Logo Lounge book 11.
I also designed a monogram with the letters G & H. Among others, I used it in conjunction with the “Club” and “Member” badges. I created these badges as a humorous element to be printed on its corresponding merchandise and with the idea of creating a sense of brand ownership.
I created two types of backgrounds in different color combinations. One with circles and one with stripes. For the button pins I used the circles in conjunction with the brand icon and animated it to advertise on digital platforms.
Poison me not
Evil is real
These are six of the drawings I produced as premium stickers. All the illustrations have in common certain elements. The tear is the signature component in all of Goods of Horror drawings. As a tattoo enthusiast I incorporated the names of the characters onto their faces as you might see in real life.
Spunky the monkey
To give orders a personal touch, “Thank You” cards were printed matching each sticker and are sent with a handwritten note to every customer. These cards were showcased by MOO in their blog. Read the article. It’s under #4.
In an effort to create an unified experience, I designed and printed package sealers to match the “Thank You” cards and the item(s) ordered.
Instagram is the main advertising vehicle for Goods of Horror. Content is posted as often as possible and the timeline order is planned before anything goes live. In conjunction with monitoring artwork performance, on occasion; I experiment with Instagram’s paid advertising service.
To create a personal connection across digital platforms I illustrated a self portrait that is used on the Goods of Horror website, Instagram, my personal portfolio and printed materials.
Finally, I designed, developed and maintain the website for the brand. I used Wordpress as the backend engine and integrated Woo Commerce as the eCommerce platform. I also integrated mail chimp to keep in touch with my customers about new merchandise, happenings, etc.