The Marketplace project overview

Creative and Art Direction
Design

Additional Credits:
Bethany Root, Copy

The Marketplace is a store located inside some of the Marriott Vacation Club Resorts. The main request was for us to come up with a catchy poster campaign that could be used around the properties to advertise some of their grab n’ go offerings. This campaign was the winner of a Silver ADDY award.

The Marketplace pieces

The Marketplace

When coming up with the design idea for these posters I wanted them to feel as if they belong inside a Market. The solution was to illustrate all graphic elements with chalk in combination with catchy, clever and lighthearted headlines. Additionally, I created price/description card templates that the staff could easily populate with information and print themselves on site.

The Marketplace poster
The Marketplace poster
The Marketplace poster
The Marketplace poster
The Marketplace poster
The Marketplace poster
The Marketplace overview